Individual Assignment

Introduction and nature of the company

Sainsbury is the second largest chain of the supermarket and it is situated in the United Kingdom. They are providing a variety of products and services to the country people and gain a high level of profitability. The company was established in 1869 by John James Sainsbury and the organization has become the largest retailer of the groceries in the year of 1922(Rohwer, et. al., 2019).The company holds around 16% market share in the supermarket sector which increasing its goodwill in a large market area. Sainsbury gaining significant market existence in the industry along with a good brand portfolio and it is one of the best price architectures. This will also providea wide range of products and services and it can be expanded their business in different areas where they can earn more income or profits.

SWOT analysis

It is an internal analysis which is directly or directly impact on business operations and its functions. Sainsbury SWOT analysis is described as follows:

Sainsbury is one of the oldest supermarket chains in the UK market. There are around 1400 other stores and shops of Sainsbury are in the United Kingdom where they are offering a variety of goods and services to their customers. The company is mainly famous for its quality-based products that are provided by them to their desired buyers.

The main weakness of the Sainsbury company is that the price of its products is higher than other competitors who also offer the same goods to the customers(Rohwer, et. al., 2019). This will be an increasing rivalry for the company, and they are facing huge competition in the large market.

Sainsbury can expand its business operation in various areas in which they can attract new customers and enhance the goodwill of a firm. They can move in a new emerging market such as India, China, Turkey, Russia, and others.

For Sainsbury, there are various competitors will create an impact on the business such as ALDI, LIDL, TESCO and so more. These are main rivals who also provide a similar form of products to potential buyers.

Ethical approach and explain how the company can make ethical decision-making

The utilitarian approach was developed in the 19th century which helps legislators evaluate which laws and legislation were best as per the ethical code o principles. Sainsbury can choose this approach for making the appropriate decision in such a way where they are firstly analysing the arising issues and taken the accurate decision for dealing with such problems(Ramanathan, et. al., 2017). This approach also used to analyse who will be affected by their action taken and what are the benefits will be derived from each activity in an organization.

CSR approach and explain how the company can use the selected approach to manage their stakeholders

Corporate social responsibility includes accountability of business concerns along with stakeholders, this will help in managing the relationship with business stakeholders. Sainsbury can select a stakeholder approach which indicates that the company is not responsible for its owners, but they have performed great duty towards their stakeholders such as customers, employees, government, business partners, and non-government businesses(Nellåker, et. al., 2019). It is the type of CSR approach which assists in managing Sainsbury stakeholders and by this, they perform effective functions.

Explain how the chosen company can instill the 4 key elements to a Plan

Sainsbury needs to develop and make a plan that helps maintain business operations and its functions. This is important for an organization is to concentrate on objectives, actions, resources, and implementation. The company should maintain such elements for their further development and reach with desired goals in a better manner. These four elements to the plan are described as follows:

Objectives: It is the initial step of the planning for any business. In this, Sainsbury needs to understand and evaluate the objective statement and start work to achieve all the set objectives for organization growth(Lodsgård, et. al., 2017). The main objective of Sainsbury is to fulfil their desired buyers’ needs and demands and accomplishing business goals and targets.

Actions: It is that step where the manager of the company develops actions that help in achieving potential goals and objectives. For this, they require to analyse the whole environment of the marketplace and according to the external situation need to develop the required products and services for their customers. Sainsbury also planned some courses of action which can help them in gaining the attention of a large number of clients towards their services or products.
Resources: It has been analysed that resources are constraints on the course of action, and it involves budgeting, recognizing the sources, and levels of resources that can be committed in these activities. In this, Sainsbury management can choose the budget firm which is best suitable for their planning requirements and helpful in achieving set goals. The company requires to collect and gather necessary resources that are important for gaining the desired targets(Liu, et. al., 2015).

Implementation: It is the most essential element to the planning in which the assignment and direction of the managers help carry out the plan in the right way. There are major three approaches to execution that involves authority, persuasion, and policy. In this process, all the important resources and actions are implemented in an organization for better success and development.

Explain one aspect of company culture and explain how a company can create a strong culture based on the chosen aspect

The most important aspect of the positive company culture is an investment of capital in employee’s development and training programs. It has been analysed that when the staff members were provided with career assistance and advanced opportunities, so they have more participation in their work(Haleem, et. al., 2017).With the help of this chosen aspect, Sainsbury can easily develop and create a strong culture where all the employees are trained and perform great performance. It is important for the company is to focus on maintaining and managing a business culture in which staff members perform a great role in company growth.

How the company may achieve unity of command, centralization vs decentralization, a span of control, and formalization

Sainsbury may achieve unity of command by following the rules and regulations decided by the main commander of the company. The subordinates will work under the instructions of the higher administration of the company which acts as the commander of the sub workers of the company. The unity of command is the principle which is based on the rules set up by the main commander and followed by the employees of the company. The Sainsbury Company may achieve centralization and decentralization which is the hierarchical level of the firm under which the decisions are taken(FATRICIA, 2016). The Sainsbury organization will be centralized if the decision making is on top and decentralized if it is delegated to the lower levels. This can be achieved through the position of the decision-making machinery in the Sainsbury Company. The Sainsbury Company can achieve the span of control which is also known as the span of management which refers to the human resource management in the company and it controls the number of employees working for the firm under a supervisor. This is easily achieved as every company has a span of control in the management. The Sainsbury can also achieve the formalization organizational structure under which the decision-making process of the management is rationalized. This is very much needed in the Sainsbury Company as the structure of business and maintenance of the structure are required over time.
The organizational structure for the Sainsbury Company will be hierarchical as Sainsbury is an organization that works in a series of levels of employees and control structure where the hierarchical structure will be most appropriate for the company to work. The hierarchical structure is the structure for the Sainsbury to build up the business in various levels of management to be concluded for the growth and development of the company in various parts of the world(Cruickshank, 2016). There are various strategy factors in the hierarchical structure for the Sainsbury which help in the support of the functioning and operations of the organization smoothly. The strategies like managing various levels, commanding whole employees’ group, and many more are the strategic actions that are important in the functioning of the Sainsbury organization for the management and operations. The Sainsbury Company has very much impact on the strategic factors in the working of the organization for the market development and growth factors that work for the success of the organization.

Traditional or contemporary leadership theory and one motivation theory for the chosen organization to lead and motivate its employees

Leadership is the base of the achievement of the goals and objectives of the Sainsbury organization. Transformational leadership is the leadership that connects the leaders and the followers in a way where the motivation and morality of the employees are increased for the better functioning of the organization. Transformational leadership is the leadership in which the leaders motivate the employees for the commitment for the fulfilment of the goals and objectives of the company which is to offer the various goods and services for the customers of the company(Bussmann, et. al., 2019). The leadership in the Sainsbury organization idealize the influences of leaders for the ability to establish the vision for the growth and development of the company which can be archived from the hard work of employees. The leaders inspire motivation to encourage the employees tofulfil the duties and roles or responsibilities of the organization. The intellectual stimulation and concern of the leaders motivate and support the employees for achieving the tasks assigned to them. The organizational environment can be stabilized by the leadership of the company to help the employees on both the administrative level and personal level for the benefits of the company and as an individual.
The motivation of the employees is an important factor for the contribution of the employees for the Sainsbury organization. Maslow’s hierarchy of needs is the motivation theory which can be used in the Sainsbury company for increasing and enhancing the motivation of the employees for achieving the desired goals and aims for the benefits of the organization along with self-improvement in the individual career field. According to this motivation theory, the needs of the employees are required to be fulfilled which will increase the motivation levels of the employees(Adams, 2015). The physiological, social, safety, self-esteem, and self-actualization needs of the employees who include the lower and basic needs till higher needs of the employees in large prospective for increasing and improving the motivation levels of the employees of Sainsbury which will encourage them to contribute the highest of their capabilities for the betterment of the organization. The motivation levels not only work for the growth and development of the company but also contribute to the individual level of achievements for the employees in their career growth. The personal development and chances for moving higher in their career by providing them opportunities will increase the motivation levels in the seventh sky.


The Sainsbury organization is the supermarket chain in the United Kingdom which has various aspects for improvement. The organizational structure, company culture, leadership, decision making, and other aspects are required to be handled according to the changing technology and working style of the modern world. the use of technology and innovative structures will help in the modernization for the upcoming future opportunities and other aspects of the growth and development progress of the company. The company is required to focus on the employee’s needs for the best outcomes as the employees are the most important assets for achieving success.


The report is based on the Sainsbury organization which is a supermarket chain in the United Kingdom. The report concludes the businesses’ nature, SWOT analysis, approach to the ethical decision-making process and CSR approach for the management of the stakeholders of the company. The report also concludes the company culture and organizational structure which can achieve unity of command, span of control, centralization and decentralization, and formalization along with the leadership and motivational theories that are required to lead and motivate the employees of the company for the growth and development. The report also concludes the recommendations for the progress of the company in the coming future.


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