Introduction and Company
- Organisational strategy is the whole activities and actions of an organisation to reach with desired goals and objectives.
- It helps in developing and making a company to achieve their targets by determining the corporate culture.
- It enables an organisation to distribute required resources to address the priorities.
- Tata Motors is an international automobile manufacturing company.
- There are various products of an organisation which includes passengers, cars, sports cars, construction equipments and so more.
- It is the biggest automobile company which provide variety of products to their customers.
- Tata motors develops strategy to increase the capacity of company by developing trust and loyalty among all staff members.
- It also helps in developing its strategy to capture whole market place. The main motive of this company is to satisfying and fulfilling customers needs and requirements.
Porter’s five forces
|Political: It affects the company performance.|
|Economic: This factor analyse the economic condition and it affects on business growth.|
|Social: It helps in evaluate customers needs and wants.|
|Technological: New methods and equipments assist in increasing profits.|
|Legal: Laws and regulations affects the business environment.|
|Environmental: Need to use only friendly products and services.|
|•Strong parent base|
•Provides variety of equipments and cars
|•Poor technical base|
•Lack of uniqueness and creativity
•Expand business operations in different areas
•Increasing in income and profitability
MC Kinsey 7S
- Strategic model allows an organization to deal with competitive market place.
- MC Kinsey model involves seven elements that help company in achieving goals.
- There are 7 elements that are divided into soft and hard components as under:
|Hard Elements||Soft Elements|
- Vision: Provide best cars at reasonable rate.
- Mission: Tata Motors focus on offering standard and high tech cars.
- Objectives: Offers best technological and unique cars to customers.
- Strategy: Focus on competitive pricing tactics.
- Tactics: Limited range with price change policy.
•Global level suppliers
|•Use accurate channel for distribution|
|•Tata motors established in different areas|
•Well trained employees to sales
•Develop relationship with customers
Suitability, feasibility and acceptability of Tata Motors is describe as follow:
Market development (Asian)
New range of product
New area for expansion
|Cost of sales||1343||1565||1654||6000||3450||2900||15656||16767||14545|
The risk assessment of Tata Motors propose as follow:
|Recommendation||Risk level||Likelihood||Rating||Project Impact|
|Enter into Asian market||3: Moderate risk level||Less likely as automobile market growth can be increase.||5: Need high cost and financial stability||4: Less impact due to low cost|
|New range of product||4: High risk||Likely due to original capability||6: Require huge investment on R&D||4: Less impact|
- It can be recommended that Tata Motors should develop mission and decision making which is taken on allocating resources in entire company.
- Tata motors leaders determines and evaluate the way of growth that should be taken to increase the business operations.
- Tata motors goals is to provide variety of products and services to desired clients.
- Tata Motors focus on taking higher position in the large market place.
- The company is competing with other local automobiles as it also provides great quality of goods and services at reasonable rate.
- An organisation focus on maintaining and increasing success level of the firm.
- Tata Motors is successful in the automobile sector with the helps of using cost saving policy and strategy.
- The company maintaining business operations and develop effective strategy to achieve higher goals.
- It assist in managing whole business and attract large number of customers.
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