Research Methodology Assignment Help


The COVID 19 crisis has been declared as pandemic at the end of March 2020 which has attacked the small and local business organisation as termites which have impacted on the financial situations of every individual related with the local and small businesses. Every country in the whole world is facing the aftershocks of COVID 19 pandemic which has adversely affected the local and small business which now requires support from governments and strategic help. The corona virus has scared the whole population and people are trying their best to protect themselves from getting infected. The small and local businesses are affected from the impact of COVID 19 as the government has ordered for lockdown for months in various parts of the world which resulted in financial losses, losing jobs, and daily wagers who strive for daily survival. The businesses like wanders, saloons, general stores, salesmen who thrive for daily existence are impacted by the pandemic on most adverse levels. The governments in various countries are working for supporting the financial boost up for the small scale and local business groups to revive from the financial and economic crisis but it is taking time as the pandemic has not ended. The Australian federal government has also paid for the small business organisation to thrive and revive with an amount of $100,000. The loans and support from the strategically point of view and other measures are taken from the governments to help and support the local and small businesses which have impacted from the crisis of COVID 19.

Research Methodology

It is the specific process and method which can be used for identifying, processing, analyzing and selecting the information regarding the research topic. In this research project, the methodology enables the readers to evaluate and determine the overall study validity and accuracy in a proper manner. This provides required training in selecting appropriate methods, materials, training tools that are relevant to the issue chosen (Alstadsæter, et. al., 2020). Along with this, it is a systematic way to resolve the research issues that arise and create a negative impact on their investigation project. Its main aim is to provide the work plan of study and this will help in selecting accurate methods. This includes data that is evaluated and determined by using both primary and secondary data collection of the method, the information which is presented the sampling and in this using approach to the same. The research question also assists in understanding the COVID 19 impacts on local and small businesses and what are the government strategies and policies to overcome such issues.

Qualitative and Quantitative Methods

Qualitative method

The qualitative methods are the research methods which are used by the researchers to collect non-numerical and unstructured data. The data for the research method is collected by using various steps which are effective in collecting qualitative data from the group of individuals. The researchers use their observations, interviews, questionnaires, immersions, focus groups, oral history, content analysis of visual and textual materials, and open-ended surveys are effective in collecting the required data for the researchers to conduct qualitative method research. The breadth of the qualitative methods is better which makes them explanatory to seek opinions, emotions, thoughts and feelings of the respondents (Ando, et. al., 2020). The qualitative methods are used in the informing of new theories and products or concepts in the world by the researchers who ask and collect information from ranges of people. The qualitative methods are highly used by the researchers for collecting thoughts of the respondents.

Quantitative method

The quantitative method is a type of research method which is used by the researchers to collect the quantitative data. The quantitative method uses statistical, numerical and mathematical analysis of the data which can be collected by using various kinds of quantitative methods. The methods which are used for collecting the data for quantitative research are polls, surveys, questionnaire and other statistical data which is collected using the computational skills are analysed further based on data analysis (Bartik, et. al., 2020). The quantitative methods are used by the researchers to collect data and analyse the data in the quantitative form of methods which are used for the data analysis to find out the perspective of the group of individuals in respondents which are used for the data collection from the methods of polls, surveys and questionnaires. The quantitative methods are more statistical and numerical for analysis.

In this project, the researcher can use Qualitative method because it helps in collecting and assembling relevant information and data for developing a report in a better manner.

Primary and Secondary data

Primary data

Primary data is also known as the raw data which is the data collected from a source of data collection. The primary data in the research are the data which are collected from the first-hand sources of information. The primary data is being collected from using various types of data collection methods such as interviews, surveys, and experiments from the respondents to know the feeling and emotions for the research method (Deschryvere, et. al., 2020). The primary data is the first-hand data research which is being collected using surveys and focus group discussions which are used in the research methods for the analysis of the data received or collected from the various sources on the first-hand information. The household surveys are examples of the primary data collection. The primary data is used for the data collection of the researchers for the research process to be held for the analysis of the data collected.

Secondary data

Secondary data is the data which is collected from the second-hand users. There are various sources for the collection of the secondary data such as social science which includes the information collected from the government sources, census, organisational records, and data from the pre-collected research purposes are the sources of secondary data to be used in the research processes. The secondary data is data which is referred for the analysis of data collected from the various sources of information for the research purposes (Wegerif,  2020). The secondary data is very commonly used by the researchers for the process of research conduction and it is highly available for the opportunity to investigate for the research questions on a large scale platform for the data conditions. The secondary data is useful and effective for the research purpose as used by the various types of researchers to collect data for the analysis in research.

In this study, the researcher can use both primary and secondary data collection method as this will assist in collecting and gathering accurate data for completing the project.

Sample size

The sample size defines the number of respondents or participants who are involved in this research process. With the assistance of the sample, the researcher can easily evaluate the group of subjects that have been chosen from the huge people and it is considered as representative of the true population for a specific investigation. The sample size has been selected 30 respondents who are interested to participate in the research procedure. Also, they are giving their opinions and views regarding how COVID 19 affected local and small businesses (Douglas, et. al., 2020). The selected sample is based on various methodologies that are adopted to observe the sampling and categorize the data which has been finished effectively. It evaluates the internal process which included in existing procedures. In addition to this, it will develop accurate changes in the existing way to determine the correct outcomes adequately. The sample has been gathered by taking 100 populations who are related to the research topic and through this, they can easily answer the questions according to their knowledge and experience effectively.

Sampling approach

It is such an approach that allows a researcher to analyze whole information and data about the population and this is also based on attaining accurate results from examining the number of populations. The sampling approach is that process that helps in identifying the requirements and needs of an effective sample and it can be used for providing correct outcomes by designing a survey. In addition to this, it is important for delivering the best results which are getting from evaluating views of respondents (Hernández-Sánchez, et. al., 2020). A sampling of respondents is essential for understanding the topic major areas and how they are thinking about the research theme. It is effective ways that require and need to observe the various people who are mainly based on agree point and others are against this topic. It has been analyzed that usage of various sample theories and models can be noticed by formulating and developing an overall process that is associated with the different steps and it included in these processes. It usually involves testing of hypotheses, statistical determination and statistical interference. Besides this, the study is based on using a pilot survey and associated values that are used for attaining and effectively delivering accurate results.

Data collection method

It is a methodical procedure of analyzing and collecting particular information top offer required solutions to accurate questions and also helps in evaluating correct results. It mainly concentrates on the discovery that there are some specific subject matters. Data is collected to further subject to hypotheses that are desire to describe an occurrence. The main purpose of collecting data is to analyze the research topic and understands the most suitable method which helps in completing the report in a better manner. It is considered the main phase that has been developed as per the research requirements. This is such a process which assists in delivering the method to analyze and examine the data and it is based on research. There are two types of data collection such as primary and secondary (Lewis, et. al., 2020). There are different sources of gathering appropriate information for the study that involves a case study, interview, focus group, questionnaire and many more. It is a process which can help analyze and selecting the correct data for developing the report. The researcher can determine and measures their hypotheses based ion gathering data and information properly.

Questionnaire design factors

A questionnaire is a research method that is consistent with a different series of questions that can be filled by selected respondents. The main motive of this is to gather and collect accurate data from various participants and questionnaire is designed for statistical analysis of the feedback that is not associated with the case. In this, there are different factors which are considered at the time of designing the questionnaire such as present mode of data collection method, make a sequence of questions, choose the target viewers, simple questions, questions must be directed to make relation with the topic, multiple choice of answers, clear objectives and so more (Mitha, 2020). These factors require to be measured by the researcher while designing and preparing the questionnaire to gather certain information which should be related to the research study.

Sample Questions:

Q.1. What is your age?

·      Below 18

·      18-23 age

·      25-35 age

·      Above 35

Q.2. Are you aware of COVID 19?

·      Yes

·      No

Q.3. Do you think, local and small businesses affected by COVID 19?

·      Agree

·      Disagree

Q.4. Does the government develop effective strategies to overcome this issue?

·      Yes

·      No

Q.5. What is the suggestion to the local and small businesses regarding COVID 19?

·      Need to analyze the whole market

·      Requires to develop strategies

Analysis and Interpretation

Based on the above described report, it has been analyzed that local and small businesses performance majorly impacted by COVID 19. During this pandemic, most of the business faces these types of issues and problems which can create a negative impact on their firm functions and build loss. For examining the questionnaire, they need to develop and prepare the sample grid that can help in gathering data and information from the sample population. They are providing their views and opinions regarding the study topic and questions in an effective way. The researcher formulates such questions that are related to the investigation theme and it will assist in evaluating the main points correctly (Shaw, et. al., 2020). To interpret and analyze the questions information, a researcher needs to ask some questions from selected respondents and they have the choice to answer. Along with this, it is important for the investigator is to examine the interpretation of the answer for further research and also it helps in evaluating participants responds and views about the topic of study. In addition to this, measuring the proportion of selected respondents who answer each question and decide which answer is best appropriate for this study. At the time of examining the questionnaire, the researcher faces certain problems and issues that are associated with exploring the best location where they can easily gather and collect the response of respondents (Sheridan, et. al., 2020). For completing the investigation, it is important for the researcher is top analyze the questions from the opinion of participants with the assistance of using different sources that includes email, social media and face to face interactions.


From the above-discussed report, it has been finding out that there is a large number of businesses of local and small companies face issue in gaining income due to the COVID 19. The research methodology is the best technique that can be used for identifying a suitable method to complete the report. There are different tools which are described in this project that includes primary and secondary data, qualitative and quantitative method, data collection, sample size, sampling approach and questionnaire designing factors. Such methods help analyze accurate techniques that can be used for developing effective research. In addition to this, it has helped to find out that questionnaire factors are used at the time of designing and formulating questions and this should be simple or concise in manner. By this, respondents could easily understand and fill the questionnaire in a proper way.


The report discusses the impact of COVID 19 on the local and small businesses and support from government and strategies. The corona pandemic has resulted in the financial and economic crisis for the local and small business all over the world which is thriving for their survival. The adverse impacts of the pandemic have demanded the governments to provide boost up strategies for the local and small businesses to support economic and financial purposes. The COVID 19 impact on the local and small businesses is concluded in the report. The report also concludes the qualitative method for research purpose in the given topic. The secondary and primary data sources are used for the data collection method and qualitative research has been done for the crisis of corona pandemic not only in Australia but in all over the world impacted on the small and local businesses. The questionnaire has been concluded in the report for the collection of data which is required for the data analysis of the given topic. The sample size and sample approach has been used in the data collection and research methods for the qualitative research analysis of the adverse impact of COVID 19 on the small and local business and thrive from the government support and strategies to further survive in the world.


Alstadsæter, A., Bjørkheim, J.B., Kopczuk, W. and Økland, A., 2020. Norwegian and US policies alleviate business vulnerability due to the Covid-19 shock equally well (No. w27637). National Bureau of Economic Research.

Ando, M., Furukawa, C., Nakata, D. and Sumiya, K., 2020. FISCAL RESPONSES TO THE CO VID-19 CRISIS IN JAPAN: THE FIRST SIX MONTHS. National Tax Journal73(3), pp.901-926D.

Bartik, A.W., Bertrand, M., Cullen, Z., Glaeser, E.L., Luca, M. and Stanton, C., 2020. The impact of COVID-19 on small business outcomes and expectations. Proceedings of the National Academy of Sciences117(30), pp.17656-17666.

Deschryvere, M., Mikkola, M. and Conn, S., 2020. On the structural barriers to public innovation support for SMEs and the opportunity COVID-19 can offer to overcome these barriers. Journal of Innovation Management8(2), pp.16-25.

Douglas, M., Katikireddi, S.V., Taulbut, M., McKee, M. and McCartney, G., 2020. Mitigating the wider health effects of covid-19 pandemic response. Bmj369.

Hernández-Sánchez, B.R., Cardella, G.M. and Sánchez-García, J.C., 2020. Psychological Factors that Lessen the Impact of COVID-19 on the Self-Employment Intention of Business Administration and Economics’ Students from Latin America. International Journal of Environmental Research and Public Health17(15), p.5293.

Lewis, M. and Liu, Q., 2020. The COVID-19 Outbreak and Access to Small Business Finance. 1. 1 Managing the Risks of Holding Self-securitisations as Collateral 2. 11 Government Bond Market Functioning and COVID-19 3. The Economic Effects of Low Interest Rates and Unconventional 21 Monetary Policy 4. Retail Central Bank Digital Currency: Design Considerations, Rationales, p.58.

Mitha, S., 2020. UK COVID-19 Diary: Policy and Impacts. National Tax Journal73(3), pp.847-878.

Shaw, R., Kim, Y.K. and Hua, J., 2020. Governance, technology and citizen behavior in pandemic: Lessons from COVID-19 in East Asia. Progress in disaster science, p.100090.

Sheridan, A., Andersen, A.L., Hansen, E.T. and Johannesen, N., 2020. Social distancing laws cause only small losses of economic activity during the COVID-19 pandemic in Scandinavia. Proceedings of the National Academy of Sciences117(34), pp.20468-20473.

Wegerif, M.C., 2020. “Informal” food traders and food security: experiences from the Covid-19 response in South Africa. Food Security12(4), pp.797-800.