Introduction
As the impact of coronavirus spread all over the world, the main concentration for the government and businesses is the safety of their people. This focus will continue and its effect on economic growth and corporate income which can lead to sharp sell-off in the equity market across the globe. By the COVID 19, the hospitality industry has faced a mass scale of cancellation for travel bookings and hotel accommodations which can create huge losses to such sector (Hoque, et. al., 2020). During the time of the pandemic, the government of all over the world sealed their borders and there is an announcement of the suspension of all other flights nationwide.
Aims and Objectives:
Aim: The main aim of this study is to evaluate the impact of COVID 19 on the hospitality sector.
Objectives:
- To understand the coronavirus influence on different sectors
- To analyze the influence of coronavirus on the hospitality industry
- To evaluate issues faced by the hospitality industry due to coronavirus
Literature Review
Coronavirus influence different sectors
As per the view of Abubakar, (2020) Due to COVID 19, various industries have been facing issues and problems and they are also facing mass loss. Such sectors involve hospitality, travel, airlines and so more. It is important for the government is to focus on such industries. It is analyzed that there are various industries which has face loss due to the coronavirus. It includes the manufacturing and logistics sectors; they cannot deliver products and services from one place to another in an easy way. Also, the government is not opened all the sectors due to the spreading of COVID 19 in various areas. Another is travel and tourism which is one of the responsible sectors for contributing 10% of the world GDP growth rate (Kumar, 2020). But this sector also faces the worst effect from the coronavirus.
Influence of coronavirus on the hospitality industry
In the opinion of GÖKER, (2020) The coronavirus will create a negative impact on such sectors. With this, the hotel’s accommodation and booking ratio is declining. The government closed all the hotels due to this pandemic which create a direct impact on business operations and profitability. The coronavirus has created a major impact on the hospitality industry where the occupancy range has taken the main hit and also alarming all-time lower resulting in certain hotels that having either shut business operations or regulate with limited services. Some losses have been faced by such industries in this pandemic situation (Nicola, et. al., 2020). This is important for the hospitality sector is to focus on arranging such services which can reduce the chance of facing COVID 19 in further time when the impact of coronavirus will be reduced. It is required for the government is to focus on developing solutions through which they can easily deal with difficult situations and also maintain such sector functions or operations.
Issues faced by the hospitality industry due to coronavirus
According to the view of Sarla, (2020) Currently, the world is facing major issues and challenges with the sudden outbreak of coronavirus and sectors are grappling with consequences of economic slow growth level. The major impact of COVID 19 on the hospitality industry is nothing short of severe. Due to the coronavirus, people cannot come to visit another location, place, and country which creates a direct effect on the hotel operations and its profitability.
Research Methodology
It is the process that can be used for specific methods and tools to choose the process and analyze information regarding the topic. The research methodology contains a research paper that is the main part of the methodology.
Research approach
This is that plan and process for the study which can span step from wide assumptions and predictions to detailed techniques of collecting, interpreting, and analyzing accurate data in a better manner. It is based on the nature of investigation issues and problems which are being addressed (Ayittey, et. al., 2020). There are two types of research approaches such as deductive and inductive. In the inductive approach, the researcher observes and analyses the whole research process accurately. It is also important for the researcher is to understand that the inductive approach does not apply these theories at the time of formulating research objectives and questions. On the other hand, the deductive approach is that tool is concerned with developing hypotheses that are based on existing models and theory and then design a research strategy to evaluate the hypotheses. It assists to test the hypotheses research content and it derives the proposition of a specific theory.
In this study, the researcher can use a deductive approach which helps in providing information and knowledge related to a specific topic.
Research methods
It is that method that can be used for collecting and gathering accurate data in a better manner. The methodology describes and justifies the tools and methods through which it may proceed with the study. The qualitative method is that tool that mainly deals with words and meanings whereas quantitative research deals with statistics and numbers. In the quantitative method, it is expressed in graphs and charts and it is used to confirm the theories and predictions (McCartney, 2020). Such a form of research can be used to develop generalize facts regarding a specific topic. There are various sources such as experiments, observations, surveys, questionnaires, interviews, and many more.
Qualitative research is that method which provides descriptive data and information about a topic. This is also used to evaluate and understand concepts, opinions, and thoughts. This form of research allows collecting and gathering in-depth insights on topics that are not fully understood by the researcher (Hao, et. al., 2020). There are different sources for collecting qualitative data which include case study, books, journals, articles, observations and so more.
In this research, both qualitative and quantitative methods can be used by the researcher for collecting and gathering accurate data for completing the study.
References
Abubakar, A., 2020. Coronavirus (COVID-19): Effect and Survival Strategy for Businesses. Journal of Economics and Business, 3(2).
Ayittey, F.K., Ayittey, M.K., Chiwero, N.B., Kamasah, J.S. and Dzuvor, C., 2020. Economic impacts of Wuhan 2019‐nCoV on China and the world. Journal of Medical Virology, 92(5), pp.473-475.
GÖKER, İ.E.K., EREN, B.S. and KARACA, S.S., 2020. The Impact of the COVID-19 (Coronavirus) on The Borsa Istanbul Sector Index Returns: An Event Study. Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 19(COVID-19 Special Issue), pp.14-41.
Hao, F., Xiao, Q. and Chon, K., 2020. COVID-19 and China’s hotel industry: Impacts, a disaster management framework, and post-pandemic agenda. International Journal of Hospitality Management, 90, p.102636.
Hoque, A., Shikha, F.A., Hasanat, M.W., Arif, I. and Hamid, A.B.A., 2020. The effect of Coronavirus (COVID-19) in the tourism industry in China. Asian Journal of Multidisciplinary Studies, 3(1), pp.52-58.
Kumar, A., 2020. Disastrous impact of Coronavirus (COVID 19) on Tourism and Hospitality Industry in India. Journal of Xi’an University of Architecture & Technology, 12.
McCartney, G., 2020. The impact of the coronavirus outbreak on Macao. From tourism lockdown to tourism recovery. Current Issues in Tourism, pp.1-10.
Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C., Agha, M. and Agha, R., 2020. The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International journal of surgery (London, England), 78, p.185.
Sarla, G.S., 2020. Coronavirus pandemic: An Indian perspective. Research & Review: Management of Cardiovascular and Orthopedic Complications, 2(2), pp.1-4.